So Jelly
The playground shoe grew up, went to design school, and came back chic. Summer’s most nostalgic trend, done right.
There’s something gleefully unserious about a jelly shoe — and that’s exactly why fashion fell back in love with it. The see-through PVC sandal we all wore to the beach as kids has been reborn: sculpted, elevated, and turning up on runways and in resort collections. It’s the anti-precious summer shoe — waterproof, indestructible, a little bit fun — and this season’s versions range from candy-bright to quietly sophisticated. Nostalgia never felt so current. Here’s how to wear the jelly now.
CELINE
Jelly Bay Sandal
Eco-certified PVC from Celine — proof the jelly has fully arrived. Minimalist, expensive, and exactly the shoe that makes the trend feel chic rather than kitsch.
Chloe
Ruched TPU Mules
A sculptural ruched mule with a heel — Chloé taking the jelly somewhere grown-up and unexpected. Dinner-appropriate jelly, who knew.
Jimmy Choo
Jelly Drop 50mm
A jelly with a heel and a little sparkle. The one for when the occasion calls for something more.
Chloe
Jelly Thong Ankle-Strap Sandals
The clean thong silhouette with an ankle strap — the wearable Chloé jelly you’ll actually reach for all summer.
Veronica Beard
Clea Kitten-Heel
A petal-pink jelly kitten heel — feminine, playful, and just the right amount of retro.
Sam Edelman
Michaela Jelly Flats
A square-toe jelly flat in rosa — the trend at a friendlier price, proof you don’t need to spend big to play.
Telfar x Melissa
Jelly Slide
The Telfar-Melissa collab — the buzzy, of-the-moment jelly with real fashion cred and a democratic spirit.
